With this being high fashion’s defining moment and all, we were bound to see some experimentation. Ralph Lauren takes it to new levels with the recently released Make Your Own Rugby [iTunes link].
The app allows the user to start from scratch with their own blank rugby shirt, polo, sweater or jacket, and make designs from there. You can even upload a photo of yourself so that you can see you trying it on. From there you can add crests, football themed patches, or for authenticity, skulls.
Then the uniqueness of this app really starts to kick in. Once you have your design set, you have many more options than just purchasing. You can choose to have your design displayed for browsing by other users, email it to friends, even connect with Facebook to share it there.
Given the mess the fashion industry seems to find itself in, it makes sense that the usually highly secretive industry would branch out and find new ways to connect with consumers, especially using social media channels. I wonder what new things we can expect next.
